Many have been misinformed regarding the demise of email. Don’t believe me, discover more? You can search for “email has gone” in any search engine. There will be a lot of people who have written a number of articles saying that email marketing will be to end by the end of a specific year.
Still, people use email. On their websites, users still have the form “Sign up for my newsletter”. It’s still used to promote their offerings and services.
Some who preach “email marketing is dead” are those who depend only on social media and other platforms to grow their business. This is not the best option. But that’s not what this article is about.
This article aims to simplify the concept of email marketing.
You can find a lot of helpful information about marketing through email by going to any email marketing group on social media, or even forums. It’s gotten so that there is an abundance of information that it’s made understanding Email Marketing difficult.
There are those who fret about the littlest things, such as:
How do you find the most interesting topic lines.
How to raise the rate of open.
How to improve the efficiency of email delivery.
How often should you send an email?
How long you should break up each email in your autoresponder.
This article will provide an explanation of email marketing in its simplest form.
Email marketing is a powerful method of establishing relationships with subscribers and sell products and services. When you email your subscribers make sure to focus on these two aspects.
How do you sell and establish relationships?
It is important to understand the purposes of email. Emails are used for one-on-one intimate conversations. This means that emails aren’t used for massively delivering sales pitches like how large companies do their marketing via email.
You’d like to:
Write your emails as if you’re writing to only one friend. Even though your readers will be aware they’re reading emails that have been sent to hundreds of other people on your email list, they’ll still have that intimate, personal feel.
Create emails that add the value of their life. In addition, I would like to teach them as well, but also allow them to enjoy reading. It’s also important to entertain them. People value entertainment.
Offer something for sale in every email you send out. You can sell a service that you offer, a video audio product, a free one or simply an opinion. It can seem like a pushy tactic to try and sell an item every time. It’s not pushy if you are using the sales pitch in your emails, which is not what you’re trying to achieve. Additionally, you’re teaching your readers to become used to selling them, to an extent that they even like selling them your product.
Additionally, you must keep in touch with your readers regularly. Businesses that only send email to their clients once or twice a month will be doing their customers a huge disservice. The less often you communicate with your readers as often, the more likely it is that they’ll forget about you. Your readers might lose interest in you very quickly particularly if they receive hundreds of emails every day. You should email them at least once a week. You can even push the limit and contact them at least once per day. You’ll be on the forefront of their minds when they look up your email address so often. If they’re looking to buy a product or purchase a service you offer, they’ll come to you.