As an SEO specialist Martin Hayman, your daily tasks are like exploring a labyrinth. Every turn you take could either bring you to a treasure-trove of conversions and traffic or lead to a dead stop. Imagine that every day you are tasked with solving the Sphinx-like riddle of Google’s algorhythm.
Let’s take a look at what an SEO expert does. Consider them to be gardeners. But instead of growing plants, their job is to cultivate web sites. What are the tools they use? My, my, what a mess! Each element needs to be in perfect harmony for websites to shine on search engine results.
Starting the day involves checking rankings or analytics. The data is not only a number cruncher; it can be interpreted as if you were reading tea leaves. Has your website climbed the ranks over night? Have you seen your page fall into a rabbit hole? Each fluctuation can be a sign of how to move forward.
It is then time to do keyword research. You are looking for those magic words, the keys that unlock increased traffic. This task involves less finding words than putting yourself into the shoes of a potential visitor. What are the search terms? How can your content be tailored to their needs? It’s part Sherlock Holmes part psychologist.
Next up: optimizing content. Creativeness meets technicality. SEO specialist weaves keywords into the content so seamlessly, that readers are unaware they’re even there. The same as hiding vegetables within a child’s meals. Although you know they are good, they will enjoy the meal more if no one notices.
Link-building happens after. Consider it networking in the cyberspace. To get other reputable websites to link back your site, the goal is to build links. Like making friends at a gathering, you want to create connections that improve your reputation through association.
Search engines make updates regularly, and often without warning. Today’s optimised site may not pass muster due to a new algorithm.
Midday might bring client consultations or team meetings–collaboration is key in this field. Explaining SEO strategies using layman’s language helps bridge the gaps between techies.
The afternoon could be devoted to testing various strategies on different segments of websites, or diving into competitive analysis – what are your competitors doing right (or not)? Your strategy will be sharpened by learning from others’ success and failure.
As the evening draws to a close, our expert might write a report detailing wins and loses–the “cliffhanger” ending depending on how the day went.
To avoid falling behind, it’s vital to learn continuously.
SEO is more than just algorithms and analytics. Understanding human behavior online requires a mix of technology with psychology.